January 20, 2009: Brandweek "Acela Express Stresses Comfort, Convenience"
Submitted by VHSR on January 20, 2009 - 3:00am.
Rail News
Amtrak has launched a TV and out-of-home campaign for its Acela Express that emphasizes customer convenience and comfort.
In addition to 30-second TV spots and print, the effort relies on taxicab advertising, a mobile game and online iterations.
Developed by Arnold's McLean, Va., office, the initiative targets business travelers by playing up the legroom, electronic outlets, food choices and convenient city-center-to-city-center service offered by the train.